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The Ultimate Guide to Georg Jensen Jewellery – History, Influences & Collections

Georg Jensen infinity

Georg Jensen, a brand synonymous with quality craftsmanship and enduring beauty, has earned global recognition for its exceptional jewellery and homeware. With a rich heritage spanning over a century, Georg Jensen products embody the values of integrity, authenticity, and sleek Danish design.

Having received the prestigious royal warrant from the Danish Royal Court, the brand takes great pride in upholding Danish values in every creation. Each piece is thoughtfully crafted to evoke the essence of simplicity, inspired by the clean waters, fresh air, and unique light that define the Nordic region.

In this article we discover the fascinating history of Georg Jensen and how the brand carries on his legacy to this day. Also, we explore the current Georg Jensen Jewellery collections and highlight our favourite pieces.

1. A Brief History of Georg Jensen

Georg Jensen was born in 1866 in Radvaad, Denmark. A talented sculptor and silversmith, Jensen’s artistic abilities were recognised early on. He trained at the Royal Academy of Fine Arts in Copenhagen and subsequently honed his skills working with leading Danish artisans of the time.

In 1904, at the age of 38, Jensen took a significant step forward by establishing his own silverware company in Copenhagen. Inspired by the organic forms of Art Nouveau and the simplicity of Danish design traditions, Jensen’s vision was to create objects that harmoniously blended art and functionality.

Design Philosophy

Georg Jensen’s creations were characterised by a unique design philosophy that focused on combining aesthetics with practicality. He believed that everyday objects could be elevated to works of art through meticulous craftsmanship and thoughtful design. Jensen’s designs often incorporated natural motifs, such as flowing floral patterns and delicate organic shapes, which became the signature elements of the brand.

Georg Jensen's design philosophy

Collaborations and Influences

Georg Jensen’s commitment to artistic excellence extended beyond his own talent. He fostered collaborations with talented designers and artists, both Danish and international, who shared his vision. Notable collaborations include those with Johan Rohde, Arno Malinowski, Henning Koppel, and Nanna Ditzel, among others. These collaborations brought fresh perspectives and innovative ideas to the brand, while remaining true to the essence of Georg Jensen’s design aesthetic.

International Recognition

Georg Jensen’s work gained international recognition, particularly during the 1920s and 1930s. Exhibitions in Paris, London, and New York showcased his creations, solidifying the brand’s reputation for exquisite craftsmanship and elegant design. Jensen’s silverware and jewellery pieces found their way into the hands of discerning collectors and enthusiasts worldwide.

Jensen died in 1935 but his legacy lives on. Today, his name is all but synonymous with Danish silver design. The Georg Jensen Brand represents quality craftsmanship and timeless aesthetic design, producing lifestyle products ranging from jewellery to home products.

2. Georg Jensen Jewellery: Key Collections

Georg Jensen jewellery is characterised by a distinctive design language that blends organic forms, fluid lines, and meticulous attention to detail. Inspired by nature’s beauty, each piece exudes a sense of grace and sophistication. Here we discover the key collections and pieces you need to know about.


The Fusion collection invites you to weave your personal narrative and celebrate cherished relationships by combining elements from this exquisite range. With an array of rings, earrings, bracelets and pendants crafted in rose gold, white gold, and adorned with diamonds, Fusion offers limitless possibilities that reflect your individuality. Rings are available with interlocking pieces either to wear alone or combine with others in your own unique way. 


Reflect by Jacqueline Rabun for Georg Jensen redefines the Classic Chain Design. The collection features necklaces, bracelets, rings, and earrings in a series of organic-shaped links meticulously crafted from sterling silver and 18ct recycled gold. The links seamlessly interlock, resulting in a bold and sculptural aesthetic that leaves a lasting impression. Reflect is a celebration of individuality and the power of self-expression. Designed to make a statement, it allows wearers to embrace their unique style and showcase their distinctive beauty. 

Moonlight Grapes

Moonlight Grapes is a classic Georg Jensen design reimagined. Using recycled 18ct gold and sterling silver, Moonlight Grapes jewellery caters to every woman’s taste and style. From understated sophistication to bold individuality, It offers a diverse range of options that allow each wearer to find the perfect piece that resonates with their personal aesthetic. This delicate Gold Grape Bracelet is beautifully crafted in 18ct Gold. An elegant piece for everyday wear, mix it with other bracelets or wear it on its own. However, for a bolder look, the Grape Necklace in Silver offers a more abstract interpretation of the bead design. Matching earrings and a stunning ring are also available.


Designer Jacqueline Rabun pays homage to the special connection between a mother and child with the breathtaking Offspring collection. The range includes rings, necklaces, and bracelets crafted in 18kt gold and sterling silver, drawing inspiration from the graceful shape of an egg. It’s a remarkable collection of meticulously designed jewellery that captures the essence of this cherished bond. This distinctive Offspring Pendant has an outer ring made from sterling silver and a smaller ring crafted in 18ct rose gold. Also, the rings hang from an adjustable fine silver chain. 


The Hearts collection by Georg Jensen represents a long-standing collaboration between the brand and various designers. Offering an array of silver and gold pendants, this collection serves as an exquisite expression of love, true to the essence of Scandinavian style. We love this Small Hidden Heart Pendant. In sterling silver, it’s inspired by the Möbius form with its never-ending shape with a single surface and boundary. Designed by Swedish silversmith Vivianna Torun Bülow-Hübe, the shape encapsulates the strength of true love. Furthermore, when turned upside down, you’ll find a heart in the middle of the pendant.


When the Danish Royal Princess Margrethe was born in 1940, Georg Jensen celebrated the occasion by presenting her with a beautifully crafted daisy. Inspired by the original, the Daisy collection is a joyful and light-hearted set of jewellery that appeals to all ages.

Today, Georg Jensen’s iconic Daisy receives a vibrant colour palette and modern design through an exclusive collaboration with Copenhagen fashion designer Stine Goya. This collaboration breathes new life into the coveted collection, presenting it in a contemporary and exciting way. These beautiful Diamond Set Daisy Stud Earrings are crafted from 18 carat gold plated sterling silver with white enamel petals and a centre of pavé set diamonds. Additionally, a coordinating bracelet and pendant are also available.


Minimalist and captivating, designer Vivianna Torun’s bangles epitomize the beauty of Scandinavian design. These modern classics embody the concept of strength in unity, making the bracelets a powerful symbol of love. This Silver and 18ct Gold Torun Bangle is available in six sizes, varying from extra-large to extra-small. Also, gorgeous Silver and Diamond Set versions are available to make it even harder to choose.


Sterling silver and 18ct yellow gold intertwine to create a stunning arc in Regitze Overgaard’s Curve collection. From bold bangles to elegant earrings, pendants, and rings, the pieces seamlessly blend striking Scandinavian design with impeccable craftsmanship. 

The sculptural Curve Medium Bangle features two perfectly proportioned curves of sterling silver meeting at the centre with a sharp line. This contrasts with their softness. Moreover, the bangle wraps naturally around the wrist making it easy and comfortable to wear.


Experience eternal love through the graceful and sculptural designs of Regitze Overgaard’s Infinity collection. Drawing inspiration from the mathematical symbol for infinity, the collection features sterling silver and gold earrings, bracelets, and necklaces, embodying the essence of minimal Scandinavian jewellery design. These Large Infinity Hoops are a particular highlight. Style them with anything from a crisp, white shirt for everyday or an elegant dress for evening wear.


Georg Jensen Workshop

Designer Jacqueline Rabun draws inspiration from the human experience to create the captivating designs of the Mercy collection. Crafted in sterling silver and 18ct gold, the organic-shaped jewellery delicately wraps around your fingers, neck, and ears. These pieces serve as powerful emotional reminders to embrace compassion in our lives. This Medium Mercy Pendant in sterling silver has a pleasingly fluid shape. Its soft curves represent the flow of time and how its unexpected twists and turns might define us. Coordinate with either stud or drop earrings and the sculptural Mercy Ring and bangle.

3. Discover the Best of Georg Jensen Jewellery at Zelley

Zelley proudly offers an extensive range of Georg Jensen jewellery, spanning across the brand’s major collections. We keep our inventory up to date, ensuring you have access to the latest pieces, both in-store and online. Whether you’re a first-time buyer or a passionate collector, you’ll relish the opportunity to explore the collection with us and immerse yourself in ‘The Zelley Experience’. Contact us today with any enquiries about Georg Jensen or to schedule a visit to our beautiful shop in the heart of Bishop’s Stortford.