We pride ourselves on going the extra mile to make you feel special. Our service is what sets us apart.
Choosing your watch or jewellery should be a very special experience and one you want to get right. We honestly believe the best way to do this is in person. As part of our dedication to creating the best experience we encourage you to book a private in-store consultation.
During this exclusive consultation you will have the attention of one of our expert team to guide you through the different options ensuring you make the decision that is perfect for you. Nothing is too much trouble, we want your experience of purchasing jewellery to be as enjoyable as gifting or wearing the items.
Our aim is for you to feel as at home in our store as we do, so your consultation is tailored exactly for you…
If there is a type of beer or champagne you love, let us know and it will be on ice for your arrival. If its toys or colouring books for the kids, your favourite sandwich or even what music you hear playing in the background, let us know and we will oblige. Even if you would like to read your favourite newspaper while waiting for a new battery, let us know… Anything is possible, this is the Zelley Experience.
Designing a ring yourself allows you to be truly creative adding extra symbolism and meaning to make your proposal extra special. From a simple brief, our in house CAD designer can help you bring your dream ring to life. With prior arrangement, you can even sit with our designer in store and watch as your ideas become a stunning life-like 3D representation showing exactly how your creation will look in real life.
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Zelley are a family run independent jewellers, established in 1910 and situated in the busy market town of Bishop’s Stortford, we are ideally situated for customers travelling from Hertfordshire, Essex and Cambridgeshire.
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Founding the business in 1910, originally serving the people of Bishops Stortford by hand collecting and delivering clock repairs on his pushbike. Soon, demand was such that premises on South Street were needed, and the beginnings of the business you see today were formed.
The 2nd generation to be involved in the business, along with Eric’s brother and sister, Eric and Millie saw the business grow to a number of shops across the south-east of England. Eric and Millie were well-known figures on the Bishops Stortford social scene and had an active involvement with many local charities.
The late ’80s, saw a change of premises from South Street to our current location on Market Square. Around the same time, the Bishops Stortford shop split from the family business and Michael presided over the expansion of our international brands you see in-store today.
Myslef, Philip Zelley, and my brother Martin Zelley, are the 4th and current generation to be involved in the company. Whilst all three kids – Mylo, Frederick and Millie are all a little young for thinking about their careers it would be nice to think at least one of them will carry on the family business into the future.
We feel a great honor to be custodians of our family business with its long and rich association with Bishops Stortford. Whilst keeping a keen eye on the traditions and values of the past we are striving to offer the same levels of service in the digital age.
Our own family history has been passed down through generations. Jewellery helps mark, and define lifes big milestones and provide a timeless reminder which can be passed down through generations.
At Zelley we consider it an honour to be involved in such big family moments, and regardless of your budget, we believe everybody deserves a little Zelley sparkle.
Having been established for over 100 years we have built up an extensive portfolio of international watch and jewellery brands. We pride ourselves on good honest values that can only really come from a family business and we are here to make sure you have the very best experience when ever you visit.
To book your personal consultation simply choose a time that suits you and fill out your details in the form below, and we will contact you for the finer details.
