The Wait is Over: Why Tissot’s Launch of the PRX Automatic 35mm is a Real Crowd Pleaser
Tissot has finally unveiled its most hotly anticipated drop this summer, the PRX Automatic 35mm. This remarkable watch has captured the attention of watch enthusiasts worldwide, thanks to its perfect blend of vintage charm and modern sophistication. In this article, we explore the reasons why Tissot’s launch of the PRX Automatic 35mm is generating such excitement and is already proving to be a true crowd pleaser.
1. The Original 1970’s PRX
To understand the appeal of the new PRX Automatic 35mm, let’s first consider the original. Introduced in 1978, the PRX was a trailblazer, embodying the spirit of that era. Characterised by its sleek and angular design, the PRX featured a distinctive integrated bracelet that flowed seamlessly into the case, creating a cohesive and streamlined look. Also, its stainless-steel construction exuded a sense of durability and sophistication. Additionally, the dial of the PRX showcased bold geometric shapes and clean lines, enhancing its modern aesthetic. Equipped with an advanced quartz movement, the PRX was reliable and accurate.
Originally launched under the name ‘Seastar’, the PRX moniker came a little later: representing ‘Precision’ and ‘Robustness’, the roman numeral ‘X’ for ten was a reference to its water resistance of ten atmospheres (100m).
Although the PRX was not the only iconic 70’s range with cool, angular, sports luxe styling (think Audemars Piguet Royal Oak, Patek Philippe Nautilus and Vacheron Constantin 222), the PRX stood out for its affordability and accessibility. Representing a departure from convention, it became a symbol of avant-garde design and style. Consequently, the original Tissot PRX captured the imagination of watch enthusiasts and became an instant classic.
2. 2021: PRX Makes a Comeback
In 2021, Tissot considered the time was right for the PRX to make a comeback. 1970’s inspired heritage watches were increasingly popular and new Tissot CEO Sylvain Dolla spearheaded the relaunch after coming across an original PRX in the company’s archive.
With all the same DNA as its forerunner, the reimagined PRX was first launched with a quartz movement, as per the original. 40mm and 35mm case diameters were offered to cater both for modern tastes and purists who prefer the smaller size of the original.
Budget-friendly and fantastic value for money, the PRX quartz has won hearts with its super cool styling. However, it was the introduction of the automatic version, the PRX Powermatic 80, that was a game-changer for Tissot. Boasting 80 hours of power reserve, the innovative Powermatic movement outperforms the competition in its price segment. Also, in terms of aesthetics, it punches way above its weight with its elegant waffle pattern dial and clean lines.
To say that the PRX Powermatic 80 has been an unprecedented success is a huge understatement. Priced from £580 for a strap version or £610 on a bracelet, Tissot initially struggled to keep up with demand. Interestingly, it’s become the most frequently recommended “value watch” on TikTok, demonstrating the huge following the PRX has amongst Gen Z.
3. Why has the PRX Automatic 35mm been so Hotly Anticipated?
Up until now, the PRX Automatic has only been available with a 40mm case diameter. Although this is generally a considered a “fits all” size, there’s been overwhelming demand for a 35mm version. Many feel that the 40mm case wears on the large side due to its angular construction. Also, there’s currently a move towards moderately sized timepieces. Tissot has responded to this demand with the launch of the PRX Automatic 35mm.
A Closer Look at the Tissot PRX Powermatic 80 35mm
So, what can we expect from the new PRX Powermatic 80 35mm?
Versatile 35mm Case Size
The 35mm case strikes a harmonious balance between classic proportions and modern wearability, making it suitable for both men and women. This versatility ensures that the PRX Automatic 35mm can effortlessly complement any wrist size. The case retains the same chamfered design as its quartz counterpart. Also, the brushed and polished finishing comes as no surprise. However, the addition of a mineral glass caseback allows a great view of the automatic movement in action.
Precision Automatic Movement
Equipped with the Powermatic 80.111 calibre, the PRX Automatic 35mm has an impressive 80-hour power reserve. Also, because the magnetic fields generated by mobile phones, computers, radios etc are ever more present in our daily lives, Tissot has created the patented Nivachron™ balance hairspring to preserve the precision of its watches. Made from a new titanium-based alloy, it’s more resistant to magnetic fields than standard springs.
Meticulous Attention to Detail
Tissot’s commitment to exceptional quality is evident in every aspect of the PRX Automatic 35mm. From the intricate waffle dial design to the finely crafted interchangeable bracelet, each element reflects Tissot’s meticulous attention to detail. The watch features high-quality materials, including scratch-resistant sapphire crystal and 316L stainless steel, ensuring durability and longevity. The exceptional craftsmanship and premium materials elevate the PRX Automatic 35mm to a level of luxury that appeals to even the most discerning watch connoisseur.
With a choice of four different dial options – black, green, blue, and white mother of pearl – there’s a PRX 35mm automatic for everyone. The white mother of pearl version is particularly interesting as the waffle dial affords it a more unisex appeal than typically associated with mother of pearl designs.
Priced at £610, the Tissot PRX Automatic 35mm offers exceptional value for money, providing the perfect entry point into the world of luxury timepieces. Tissot’s dedication to combining quality with affordability has contributed significantly to the popularity of the PRX line and the excitement surrounding the launch of the Automatic 35mm version.
With the unveiling of the PRX Automatic 35mm, Tissot has once again demonstrated its ability to captivate watch enthusiasts with a perfect fusion of vintage inspiration and modern aesthetics. The watch’s timeless appeal, ideal 35mm case size, precise automatic movement, meticulous attention to detail, and accessible price point have made it a true crowd pleaser. The PRX Automatic 35mm is not just a timepiece; it’s a statement of style, heritage, and exceptional craftsmanship that has earned Tissot the adoration of watch lovers around the world.
Tissot at Zelley
At Zelley, we take pride in offering a comprehensive selection of Tissot watches to cater to every style and preference. Whether you’re looking for a classic timepiece, a sporty chronograph, or an elegant dress watch, our collection has you covered. We invite you to visit our store in Bishop’s Stortford to personally experience the craftsmanship and timeless designs of Tissot watches. Our knowledgeable staff will be delighted to assist you and answer any questions you may have, ensuring you find the perfect Tissot watch that meets your needs.
Can’t make it to the store? No problem! Feel free to contact us via email or our website, and our dedicated team will provide you with the guidance and information you require to make an informed decision. At Zelley, we’re committed to delivering exceptional customer service and helping you discover the Tissot watch that will be cherished for years to come.